In order to gain attention to the blocking effect from “Old Spice – Odor blocker”, we were asked to create a local activation campaign targeting younger consumers in Copenhagen.
outdoor supplier called “OutOfHoMedia” created a great outdoor campaign
together with the advertising agency “&Co;”. It quickly became the talk of
the town and was shared on Social Media.
the same outdoor supplier, the exact same bus routes, and the original press
files to create our visuals, we simply used the Old Spice Odor Blocker to visually
block the ‘Ad Block This!’ execution. At the same time this approach enabled
the communication of the odor-blocking effects of the product.