The bitter taste defines the perception of the Gammel Dansk brand in a time where more consumers prefer competitors making sweet candy shots.
The task that TBWA & BBDO was to redefine the classic brand and change the down going
The solution: A campaign for those who dare to
stand out and stay true to themselves – and therefore are preferring Gammel
Dansk, also when zeitgeist are going in another direction. With Preben Elkjær
and Lars Ulrich as spokespersons.
PR value: 919.496 DKK
Editorial PR value: 2.758.488
Facebook nomination - App visitors: 6.327 PRS.
Facebook total reach: 2.155.223