Facebook is a very important channel for an organization like WWF (World Wildlife Fund). This is where they can build their brand, get donations and get a broad message out fast. The problem for WWF was, that people didn’t follow them on Facebook.
The task was to make people aware of WWF on Facebook and make them follow the organization.
The solution: we wanted to show that each like on Facebook make a difference. Illustrated by top of the iceberg, shaped as a “like”, keeps a small polar bear family above the water.